Firman's Projects

Part of project in Purwadhika Digital Technology School, responsible for presenting Digital Marketing Plan to the Sales Manager to propose the project.
Budgeting the ads based on the proposed budget from the client.
Act as Creative Director for digital marketing campaign ‘Keluarga Pak Gema’. Actively involving in creating marketing campaign and generating storyboard for ads and organic contents. Delivering content pillars based on “Daihatsu Sahabatku” brand message as guidelines for content creating process.
Leading the team to generate creative social media content through on-site and studio filming activities and video editing process.
Responsible for social media advertisement (Meta ads) and conduct A/B Testing for the running campaign.
Successfully generate revenue up to IDR 700 million from 97 leads with less spending on social media ads, specifically Meta ads. ROAS 650x.
Location: Semarang, Central Java (Aug 2024 - Jan 2025)

Part of marketing project collaboration in Purwadhika Digital Technology School. Act as Creative Mockup Creator, I was in charge to develop and create organic feed mockup for Digital Marketing Plan. These graphics were presented to the Board of Managers and successfully approved by Marriott International Group.
Create engaging mockup contents based on brand message and tones.
Location: Yogyakarta (2024)

Part of project in Purwadhika Digital Technology School, responsible for presenting Digital Marketing Plan to the Sales Manager to propose the project.
Create Digital Marketing Plan for social media platforms based on the brand identity and create comparison to its competitors.
Identify content pillars based on the brand message.
Create content mockups for organic posts and digital advertisement.
Present the proposed digital marketing plan to in-house digital marketing officers.
Create content during flight with Garuda Indonesia.
Location: Soekarno Hatta International Airport, Jakarta (Sep-Nov, 2024)

Leading team to develop business based on current marketing strategy by maximizing digital tools. Responsible for analyzing SEO engagement, scheduling social media posts, Google Business profile upgrade, and advertising in various digital platforms. Arranging meeting and photoshoot session with a number of fashion models in Semarang area.
Optimizing Google Business Profile of LUMOS and boost its visibility in Google Search Engine Result Page (SERP) from 17th position to 2nd Position in approximately 30 days.
Location: Semarang, Central Java (September, 2022)

Conduct market research through existing data in Google Trend keyword research and INTRACEN global market data.
Build and develop web-based catalog for SMEs furniture product to be exhibited to European market.
Responsible for website building, testing, and deploying as well as ensuring marketing objective achieved.
Coordinate PR officers to collect necessary product information from SME owners.
Giving training and presentation of the features of the platform to the business owners.
Location: Jepara, Central Java (November 2022)