Firman's Projects

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Astra Daihatsu Semarang BSB Digital Marketing Project
  • Creating Digital Marketing Plan (DMP) for digital marketing project in 3 (three) months.

  • Undertake as Creative Leader of "Keluarga Pak Gema" storytelling ideation for soft-selling marketing campaign and content creations based on brand message "Daihatsu Sahabatku"

  • Pitch and present the digital marketing plan to branch manager and marketing team.

  • Create and evaluate ads performance on Meta Ads based on specific targeted audience within Greater Semarang Area.

  • Follow-up the obtained leads and prospect the potential leads across social media platforms to the branch manager.

  • Create Editorial Plan (EP) for content scheduling, PIC assignment, and content submissions, including schedule on social media post across platforms (Instagram & TikTok). Adjust content themes to be more engaging to Semarang audience.

  • Video editing using Green Screen environment scenario.

  • Location: Semarang, Central Java (Oct-Nov, 2024)

LUMOS Boutique Digitalization Project
  • Leading team to develop business based on current marketing strategy by maximizing digital tools. Responsible for analyzing SEO engagement, scheduling social media posts, Google Business profile upgrade, and advertising in various digital platforms. Arranging meeting and photoshoot session with a number of fashion models in Semarang area.

  • Optimizing Google Business Profile of LUMOS and boost its visibility in Google Search Engine Result Page (SERP) from 17th position to 2nd Position in approximately 30 days.

  • Location: Semarang, Central Java (September, 2022)

Central Java Small Medium Enterprises (CESME) Export Projects
  • Conduct market research through existing data in Google Trend keyword research and INTRACEN global market data.

  • Build and develop web-based catalog for SMEs furniture product to be exhibited to European market.

  • Responsible for website building, testing, and deploying as well as ensuring marketing objective achieved.

  • Coordinate PR officers to collect necessary product information from SME owners.

  • Giving training and presentation of the features of the platform to the business owners.

  • Location: Jepara, Central Java (November 2022)